It was only a matter of time. Twitter was the first to use them; LinkedIn, Google+, and nearly every other social media outlet soon followed suit, and now Facebook has jumped aboard the #hashtags bandwagon as well.
Hashtags should be a part of your social media plan. If you’re already using them in your Twitter and LinkedIn posts, the transition should be easy and smooth for you. Just add the same hashtags.
Never used hashtags? It’s easy.
Think of hashtags as keywords. They provide a way to connect you with others who are talking about that same topic. For instance, if you are writing about the Pittsburgh Marathon, at the end or in the middle of your post, add #PittsburghMarathon (i.e. Great workout today—ran ten miles. Preparing for next year’s #PittsburghMarathon.) Writing about the #Steelers, #Penguins, or #Pirates? I think you get the point. Once you tag a word or phrase with a hashtag, it automatically becomes a clickable link. So you can click on that hashtag to see a feed of posts by others who are talking about the same topic on Facebook.