How can I improve my LinkedIn Profile?

We here at Ask the Writers took a LinkedIn webinar hosted by Melonie Dodaro a few days ago. One thing we learned (among many helpful tips!) is how to better optimize your profile so people can find you on LinkedIn more easily.  One recommendation was to change your headline in your profile to better reflect what you do and how you can help potential clients. When people come across your LinkedIn profile, they want to know quickly who you are and what you do.
For example, my LinkedIn headline used to read “Freelance Writer and Journalist.”  
I changed it to read “Pittsburgh social media consultant and freelance writer who can help grow your business by improving your marketing copy.”  My keywords are “Pittsburgh,” “social media,” “freelance writer.”  And if you look at my profile, you will see these keywords scattered throughout.
I would recommend that you change your headline as well to something that better reflects what you do. For example, if you are a nursing consultant, you may want to try something like, “Nursing Consultant and Professional Speaker on topics such as bullying in the workplace.” (Keep in mind that you’re limited to 125 characters.)  Or whatever keywords you feel you want to include to drive people to your profile.
Also, under your Additional Information section, instead of just writing the name of your company, “XYZ Company,” change that to “Nursing Consulting” (or something like that.)  To change the name, scroll down to that section in Edit mode. Instead of clicking on “Website,” change that to “Other,” and that would allow you to change the name of your title. It will still link to your site, but this would help with your search engine optimization. In fact, you have three fields. I would recommend adding different parts of your website to the other two. For example, if you offer webinars, you can add your webinar and have it linked to that page.
These are just some random tips we learned that you can implement immediately that can help when potential clients are searching for people in their industry. Your goal is to be sure that you’re in the top position on LinkedIn.
Over the next several weeks, we’ll offer other tips and suggestions to help you optimize your LinkedIn profile.




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About Daniel Casciato

Daniel Casciato has his own business as a social media consultant, freelance copywriter, ghostwriter, and ghostblogger. The Pittsburgh native loves his Steelers, Penguins, and Pirates. Learn more about him at

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