LinkedIn Refreshes Its User Profiles

LinkedIn is making some of its biggest changes since their product was launched. Over the next few months, you will start to notice a new set of editing tools and user options. These new changes will include adding several new photos to your profile, as well as some biography and editing options.

Aaron Bronzan, a product manager at LinkedIn, wrote in his blog that the goal of these changes are to make it easier for their members to tell their professional stories, be found for opportunities, and build relationships through meaningful interactions.

With this brand new profile experience, LinkedIn will make it easier for you to do three things:

Tell your professional story

“Our new visual design helps you make a powerful first impression and showcase your skills and accomplishments,” noted Bronzan. “We’ve also provided tools such as inline editing, making it a snap to create a complete, up-to-date profile.”

Discover people and opportunities

Want to know how many of your connections work for the healthcare system you’ve been wanting to work for? Or what you have in common with the person you plan to reach out and pitch your product to? The new profile shows you rich and visual insights on the people and companies in your network.

“These insights also make it simpler to discover people outside your network and quickly establish common ground to make more meaningful connections,” wrote Bronzan.

Engage with your network

LinkedIn will also make it easier to see what your network is doing and to engage with them. Recent activity is now on the top of the profile, allowing you to stay current with what your connections have been sharing and doing.

If you’d like to be one of the first ones to get the new Profile, you can sign up here:

One new change that is now in effect is the new Endorsement Tool. When you’re scrolling through a connection’s experience you can endorse certain skills or areas of expertise by using the endorsement tool. To endorse someone, go to their profile page where you will see a blue box that prompts you to endorse them for a set of five pre-filled skill sets. Of course, you can just remove these kills and add ones of your own if you wish.

That person’s endorsement will then appear in their activity feed and likely lead them to endorsing your skills back. For instance, I have been endorsed from other users on my writing, editing, and social media skills. When I’ve been endorsed by someone, I endorsed them back.  Endorsements are then displayed in a new section within your profile titled “Skills and Expertise —Endorsements.” This one-click, instant approval is a lot easier for many users than writing a personal recommendation for a contact.

Let us know what you think of the changes in the comments below!.



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About Daniel Casciato

Daniel Casciato has his own business as a social media consultant, freelance copywriter, ghostwriter, and ghostblogger. The Pittsburgh native loves his Steelers, Penguins, and Pirates. Learn more about him at

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