How can I change my Facebook URL to something shorter?

I was browsing the latest edition of the Pittsburgh Business Times last week and came across a listing of their social media channels in the back pages of their paper.  Here’s what I saw:

Notice the long URL for their Facebook page.

It will take mere seconds to change it to something that better reflects their brand, such as I’m not picking on the Business Times, a paper I highly respect—there are many other media outlets who are still using the default username Facebook gives them when they first register a page.

As a small business, you would want to have a unique Page URL so it would be easier to share your page with others and easier for them to remember. We recommend a username that is relevant to your business. In the past, you needed 25 likes on your page to acquire a unique username. That is no longer the case.

1. To obtain a unique URL for your Facebook business page, be sure you are logged into your personal Facebook account.

2, Next, type in your browser.

3. You’ll see a list of the Pages you manage and an option to choose a unique URL for those Pages. When you select a username, Facebook will immediately inform you if it’s available.

4. Once you select your Page’s username, the unique URL for your page becomes

That’s it. Pretty simple!.



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About Daniel Casciato

Daniel Casciato has his own business as a social media consultant, freelance copywriter, ghostwriter, and ghostblogger. The Pittsburgh native loves his Steelers, Penguins, and Pirates. Learn more about him at


  1. where do you do your writing, at home, at the library, at a coffee shop? My home is too noisy.

    • The Ask the Writers Team says:

      Hey Tami,

      We do most of our writing at home. But occasionally we will work at a local cafe or even a place like Panera’s. If you find your home too noisy, check out one of these places or even a library for some peace and quiet!


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