What Do I Need to Know About Graph Search?

Facebook Graph SearchA few weeks ago, Facebook unveiled its latest tool called Graph Search.

Facebook’s mission is to make the world more open and connected by giving users the tools to map out their relationships with the people and things they care about. This map is called the graph.

If you have a Facebook account, think of everyone you are connected with, their connections, and their connections, along with their interests and photos. With this new search feature, you can better navigate all of these connections and make it more meaningful in your outreach and marketing efforts.

Graph Search will appear as a bigger search bar at the top of each page in Facebook. When you search for something, such as “physicians in Pittsburgh,” that search not only determines the set of results you get, but also serves as a title for the page. According to Facebook, “you can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.”

OK, so you may be thinking, big deal. How’s this different from Google or even the search function Facebook currently has in place?

Facebook assures its users that Graph Search and web search are very different. Web search takes a set of keywords, such as “Pittsburgh hospitals” and provides you with the best possible results that match those keywords.

With Graph Search you can combine phrases, such as “my friends in Pittsburgh who also work in Pittsburgh hospitals,” to get a set of people, places, or other content that’s been shared on Facebook.

Another difference, according to Facebook, is that every piece of content on Facebook has its own audience, and most content isn’t public. Graph Search was built with privacy in mind. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.

As of this writing, you can test drive the Graph Search. Right now, you can only search for a subset of content on Facebook. This first version focuses on four main areas—people, photos, places, and interests.

We’ll keep you posted on Graph Search as Facebook rolls this out.  In the meantime, go to www.facebook.com/graphsearch to get on the waitlist..



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About Daniel Casciato

Daniel Casciato has his own business as a social media consultant, freelance copywriter, ghostwriter, and ghostblogger. The Pittsburgh native loves his Steelers, Penguins, and Pirates. Learn more about him at www.DanielCasciato.com.

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